IKEA’s recipe book ‘Homemade is best’ is back – this time in motion! The photographer behind the Swedish retailer’s cookbook, Carl Kleiner, has teamed up with editor and animator Eric Severin and stylist Evelina Bratell to make a playfull nine-part video series. To see an example of cracking an egg go here
Homemade is best is a 140 page coffee-table recipe book, containing 30 classic Swedish baking recipes–everything from small biscuits to large cakes. For each recipe, there are two images: one of the ingredients and one of the finished item. I have to get myself a copy!
See all images from the book here
Makes me want to rearrange my utensils and play with food!
Last week I went to see Ryan Honey, one of the Creative Directors of Buck in LA, talk at VFS about some fun projects they have recently been involved in. One of which was the titles of the F5 Festival, themed this year around happiness. Buck created a kind of children’s variety show with funny hand-sewn puppets in a colourful geometrical set. I found their witty banter very amusing and thought you would enjoy watching it too. Let me know what you think.
Buck has offices in NY and LA and specialises in design-driven creative using animation, live action and visual effects.
I have posted up some images from the sequence that kicks in at 2:38, I especially love the split screen section. See the video and extras below…
Also the Puppet Outtakes are funny (Be warned – they are rated R for explicit language and sexual situations) For this and concept and behind the scenes images go here