Truelala

ALICE & OLIVIA Spring 2013 Fashion video

Rowena True — Mon, 15 Apr 2013 16:55:31 +0000

Take a look at some pictures and a few behind the scenes stills from the Alice & Olivia fashion film I directed out in New York back in December. It was shot over a day in their showrooms in New York and features models Ksenia Vasylchenko, Georgiana Sarev and Tali Lennox modelling Bendet’s Spring collection. The designer Stacey Bendet also appears in a brief cameo role. The film combines live-action and cut-out animation, a giant cut out heart and dozens of black telephones!!;)

Music is “Overdose” by indie pop trio Little Daylight.

To view the video see link below. Hope you enjoy it!

Crew – DP- Taylor Gentry // DP’s Assistant- Arlen Cooke // In-house Stylist – Cleo Wade // Hair – Danielle Priano // Make-up Jen Myles

Plus an amazing inhouse set and props team at A&O.

Behind scenes…

Here is the video -

BANG // MCS London

Rowena True — Mon, 11 Mar 2013 15:48:22 +0000

So as a lot of you are already aware Im a massive fan of the Spaghetti Western and the cowboy! At RCA I made a short animated western working with still images from a 70s comic book, the Lone Wolf and at the time I watched a number of Spaghetti Westerns. So when I came across this brilliant video Las Bandidas directed by Mathew Wilkinson featuring models Cara Delevigne, Clara Paget and Suki Waterhouse as cowgirls in a spaghetti western inspired short playful sketch for scrunchie brand MCS London I was super super excited. I absolutely love the intentionally obvious green screen and the sampled tracks, backgrounds and music! Its perfect!

Scroll down to see the video below..♥ ♥ ♥

Director: Matthew Wilkinson

Model: Cara Delevigne, Clara Paget,Suki Waterhouse
Producer: Eugina Simo Grijalbo
Make Up: Elias Hove
Hair: Clara Paget
Gender: Womenswear
Season: 2013 Spring/Summer
Season: 2013 Spring/Summer
Label: Emilie Morris
Film Brand: Emilie Morris

COMME DES GARCON コム・デ・ギャルソン

Rowena True — Mon, 04 Feb 2013 22:08:11 +0000

♥ Had to share this with you. Have a look at some of the Comme Line pages in Issue 27 of POP Magazine below. 2D paper and cutout is juxtaposed alongside the figure. Just great!

Noriko Okaku

Rowena True — Wed, 30 Jan 2013 12:41:30 +0000

This post is long overdue. Meet NORIKO OKAKU! Noriko studied animation alongside me at the Royal College of Art, although a year above. Noriko produces work in animated video, drawing, sculpture and audio/visual live performance.

Have a look at her Shape lush video below. LOVE IT! To see more of her work go here

Anu Tuominen

Rowena True — Mon, 28 Jan 2013 23:17:27 +0000

Some postcards I picked up on my trip to Paris by Finnish Artist Anu Tuominen

(Cheese, Salt 2002, Fleur de Sel, Orange and Juice 2002)

PRADA Fall/Winter 2012 and more..

Rowena True — Thu, 10 Jan 2013 19:56:36 +0000

Sorry for my delay in posting! I have been super busy working on a fashion video for Alice & Olivia, but it will soon be finished and I cant wait to share.

In the meantime have a look at PRADA’s Fall/Winter 2012 video. I love its minimal movement and futuristic environments.

ART Direction by AMO: Ippolito Pestellini Laparelli, Fausto Fantinuoli
ARTWORK: Jeroen Koolhaas, Lok Jansen
EDITING and VISUAL FX: APRIL
PHOTOGRAPHY: Phil Meech
FILMING by APRIL: Matteo Frittelli, Gabrio Bellotti
MUSIC: Frédéric Sanchez

Also if you havent seen already check out the Spring/Summer 2011 video for PRADA. Some of my favourite moments in the stills below.

NEWS

Rowena True — Sat, 08 Dec 2012 04:34:05 +0000

Currently shooting a fashion video in New York for Alice & Olivia’s Spring 2013 campaign.

Maison Martin Margiela X H&M

Rowena True — Thu, 22 Nov 2012 13:28:43 +0000

I finally made it along to an H&M store on tues eve to see the long awaited Maison Martin Margeila X H&M collaboration. My favourites were the accessories and footwear and was very tempted to get the knecklace…

Love the shoe cut-outs on the top shelf.

♥ Lorna Simpson

Rowena True — Sun, 18 Nov 2012 22:09:09 +0000

I love these collages, ‘Untitled (Ebony and Jet), 2012′ by African-American artist, photographer and video artist Lorna Simpson. I came across them on my visit to Frieze London in October. Always interested by headwear and collage myself these immediately drew my attention. I absolutely love the pops of water colour washes and gradients alongside the photographs.

♡ ♡ ♡ ♡ ♡ ♡ ♡ ♡ ♡ ♡ ♡ ♡ ♡ ♡ ♡ ♡ ♡ ♡ ♡ ♡ ♡ ♡ ♡ ♡ ♡

Animated gif by Jefe aka Johnny Chiba

ASVOFF 5 in PARIS

Rowena True — Tue, 13 Nov 2012 23:20:56 +0000

Im back from Paris. It was great to see Papercut on the big screen at the Pompidou Centre!

Rossy de Palma gave a performance with musician Alexander Zekke on the opening night

There was a screening of William Klein’s Qui etes-vous Polly Maggoo?

Here are a couple of films from the festival below…

I especially enjoyed Hors D’Oeuvre by Monica Menez. Awarded – Best Art Direction. Her use of colour and set design was amazing.

Also somewhat different but have a look at this video Danny directed by Goran Grahovac (for the designer Tom Van Der Borght)

Music video with the band Kenji Minogue

Kenji Minogue performed in David Lynch’s Club Silencio at the Afterparty. They were totally mad but brilliant.